Identifying what we do to people is still very very difficult. I attended An Event Apart a few weeks ago and Jeffery Zeldman’s excellent speech about explaining what we do has had me thinking. All too often clients don’t understand the breadth of experience that is needed to put together quality work.

In the world of professional web development it often takes 7 or 8 specialists to put together your website. The below image from business week is something I dug up from 2004. It describes some of the unique positions in our industry:

What does Flatsourcing do? We’re number 6, the foundation for everything. After your project is broken into hundreds of subproject tasks, we get it all done.